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الاعلان و الاتصال بالعلامة التجارية

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الاعلان و الاتصال بالعلامة التجارية

نبذة عن تخصص الاتصال  بالعلامة التجارية:
تعتبر إدارة العلامات التجارية وظيفة اتصال التي تشمل عمليات تحليل وتخطيط كيفية طرح العلامة التجارية في السوق، والهدف من ذلك تقديم العلامة التجارية للجمهور والحفاظ على السمعة المنشودة لها في السوق. فضلاً عن أن تطوير علاقة جيدة مع الجمهور المستهدف هو أمر ضروري لإدارة العلامات التجارية. تتضمن العناصر الملموسة من إدارة العلامات التجارية المنتج نفسه، والمظهر والسعر والتغليف وغير ذلك. أما العناصر غير الملموسة فتشمل الخبرة التي يكتسبها المستهلك من المنتج والعلاقة التي تربطه بالعلامة التجارية. يجب أن يشرف مدير العلامة التجارية على كل هذه الأمور.

ماهو تخصص الاتصال بـ العلامة التجارية:
عام 2001، عرّفت هيسلوب العلامة التجارية على أنها عملية إنشاء علاقة أو رابط بين المنتج وتصوّر المستهلك عاطفياً، بهدف خلق فروق بين المنافسين وزيادة ولاء العملاء للمنتج. في 2004 و2008، عرّف كل من كابفيرير وكيلر (على التوالي) العلامة التجارية على أنها تحقيق توقعات ورضا العملاء.

تاريخ تخصص الاتصال بالعلامة التجارية:
يمكن تتبع الجذور الأولى لاستخدام العلامة التجارية إلى عصور ما قبل التاريخ. بدأت ممارستها غالبًا من خلال وضع العلامات التجارية لحيوانات المزرعة في الشرق الأوسط في العصر الحجري. توضح رسومات كهوف العصر الحجري والعصر البرونزي صورًا للمواشي الموسومة بعلامات تجارية.

يصور العمل الفني الجنائزي المصري القديم حيواناتٍ موسومة بعلامات تجارية أيضًا. مع مرور الوقت، توسعت هذه الممارسة إلى وسم الأملاك الشخصية مثل الأوان الفخارية والتجهيزات، وفي نهاية المطاف وُضعت بعض أنواع العلامات التجارية أو الشعارات على السلع المخصصة للتجارة.

قبل نحو 4000 عام، بدأ المنتجون بوضع أختام حجرية بسيطة على المنتجات تحولت مع مرور الزمن إلى أختام طينية تحمل صورًا رائعة، وتُربط غالبًا مع هوية المُنتِج الشخصية فتعطي المُنتَج شخصية متفرّدة بحد ذاتها
 

المواد الدراسية لتخصص الاتصال بالعلامة التجارية

  • مبادئ الإدارة.
  • مقدمة في الأعمال الإلكترونية.
  • أساسيات تكنولوجيا المعلومات.
  • مبادئ التسويق.
  • مبادئ المحاسبة.
  • أنظمة الأعمال الذكية.
  • نظم وتطبيقات الوسائط المتعددة.

 

مجالات العمل لتخصص الاتصال بالعلامة التجارية:

  • التحليل الاقتصادي.
  • خبير دراسات جدوى اقتصادية للمشروعات.
  • شركات الشحن والتفريغ
  • صندوق النقد الدولي
  • العمل داخل المطارات الدولية.
  • العمل في مصالح الجمارك.
  • محلل وخبير اقتصادي.
  • مخلص جمركي.
  • مدير في الموارد البشرية
  • مضارب في سوق الأوراق المالية.
  • مكاتب التمثيل التجاري في السفارات
  • المنظمات الاقتصادية الدولية
  • الموانئ والمطارات
  • نقاط التجارة الدولية
  • وزارة التجارة الخارجية

افضل الجامعات لدراسة تخصص الاتصال بالعلامة التجارية في تركيا:

  • جامعة كولتور
  • جامعة أوكان
  • جامعة اتيليم
  • جامعة آلتن باش 
  • جامعة إسطنبول أيدن
  • جامعة باشكنت،
  • جامعة قادر هاس،
  • جامعة ميديبول،
  • جامعة بهتشة شهير
  • جامعة جيليشيم

افضل الجامعات لدراسة تخصص الاتصال بالعلامة التجارية في روسيا:

  • جامعة سانت بطرسبرغ ...
  • IMISP – معهد الإدارة الدولي في سان بطرسبرج ...
  • كلية لومونوسوف للأعمال بجامعة موسكو الحكومية ...
  • IBS موسكو ، الأكاديمية الرئاسية الروسية للاقتصاد الوطني والإدارة العامة ...
  • المدرسة العليا للأعمال – جامعة الولاية للإدارة

افضل الجامعات لدراسة تخصص الاتصال بالعلامة التجارية في المانيا:

  • كلية أوتو بيشيم 
  • كلية لايبزيج 
  • كلية الأعمال في جامعة مانهيم
  • كلية برلين الأوربية للأعمال
  • كلية فرانكفورت

آقسام التخصصات

شارك التخصص

التخصصات الأخري

الادارة وتحليل البيانات clockمنذ 3 سنوات
الادارة التعليمية والتخطيط clockمنذ 3 سنوات
إدارة الأعمال clockمنذ 3 سنوات
إدارة المشاريع clockمنذ 3 سنوات
ريادة الاعمال clockمنذ 3 سنوات
التسويق clockمنذ 3 سنوات
الأسئلة الشائعة | الاخبار | تواصل معنا | من نحن | معرض الصور | تتبع الطلب

MessagesTimelineExceptionsViews11RouteQueries19Models63Livewire1MailsGateSessionRequest
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